"I was the nicest guy in the world. The kind of guy who gives up his seat for women who aren't even pregnant. And all it had got me was a dead-end job, a crappy apartment and a dog that treated me as its bitch. So one day I decided to become a totally different man. A rock-hard alpha male who fights to win, makes his own rules and doesn't know the word sorry. An asshole. The worst thing? It worked! Here you'll discover my revolutionary programme for assholism..."--Publisher description.